It gives off a great deal of sophistication and professionalism and will help you reach clients looking to buy or sell higher-end real estate. The letters are slightly elongated, the letter 'o' is oval-shaped, and it has shortened ascenders.Īvenir works well in all capital letters, in body text, for logos, and for headers and displays. Its lettering is modern and geometric, however, it is much less uniform than Lato or Proxima Nova. He wanted to create a typeface that would seem quite “transparent” when used in body text but would display some original traits when used in larger sizes.Īvenir is a classic, harmonious, and legible font that gets it name from the French word for 'future'. Google describes Lato as: When working on Lato, Łukasz tried to carefully balance some potentially conflicting priorities. Google picked up on Lato as one of its web fonts and now offers it for free for personal use. 'Lato' in Polish means 'Summer' and was originally designed for one of Łukasz's corporate client. Lato is a sans-serif font created by Warsaw-based designer Łukasz Dziedzic in 2010. This font is particularly effective for headers on flyers, brochures, or other print marketing material. Proxima Nova was designed by Mark Simonson and is currently part of Adobe Typekit. It has excellent capital letters and displays a professional and modern feel. Proxima Nova is a futuristic, geometric sans-serif font that can be used in logos, headers, and body text. Here are our recommendations for the top 5 fonts to help you reach more buyers and sellers in 2022. Real Estate fonts should not be too decorative and should display a sense of professionalism and credibility to buyers and sellers. Fonts to use on marketing materials and in a logo.A brand consists of three elements that help make a lasting impression on current and potential customers.

One of the most important steps a real estate professional can take for having a successful, lasting real estate career is establishing and maintaining a consistent brand.

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